This book shop in a well-known chain had a right old clutter at the entrance - large unattractive tables of mixed specials - books, cards, pens etc, small stands of nick-nacks, a table of all sorts for children's Father's Day presents, posters on the sides of stands, and behind all this, some books.
Getting past all this into the main book displays it was very different. Lots of books were displayed face-out with ends of stands looking very attractive. Often they used multiple copies of a single title, a simple colour theme and clear signage.
I had very limited time, but learnt something important about what not to do with an entrance, and confirmed again that face-out displays using simple colour schemes and effective signage draw people to look twice.
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